Optimizing MedTech Workflow
Our leadership team has extensive experience inside both early-stage and major Medical Device organizations.
The overview of the case study is to understand:
1. The Problem
2. The Strategy
3. The Solution
4. Successful Result
MedTech Case Study
Real story of a MedTech Startup…
1. The Problem
A medical software startup just received funding. It was growing fast and reaching a point where they were running into normal growth challenges.
They needed a clear plan to navigate the ongoing pandemic as continued growth would be critical to company success. They needed a program to take care of their business, customers and employees, while also offering additional benefits in decision-making.
Should they solve this with current staff, or invest in expert help?
2. The Strategy
The company brought in an expert in customer journeys, business operations and maturity to assess the organization.
The mission was to prioritize opportunities and design a program providing transparency into the end-to-end operations, and also an end-to-end customer journey including enhanced resource management.
By bringing in an expert, they received experienced feedback and solution recommendations leading to better decision-making power and best practices.
3. The Solution
End-to-end programs were implemented and the results of the investment were shared with key customers. Expectations were exceeded, and the startup was ready to do business in a more mature and controlled environment. This unlocked incredible business opportunities.
Now having advanced operations and controls, they were able to provide the high-grade event management and process maturity required for working with "MAJOR" medical firms.
Results: Case quality rose, cancellations reduced, time to session improved, CSAT improved, and the business grew. Also, hundreds of hours a month was recovered to be used elsewhere.
4. Successful Result
The operational clarity and early success of the startup allowed them time to focus on partnering with another medical device company, providing a joint-solution to one of the largest medical device companies in the world by year's end.
The startup has now successfully closed a Series-C financing round.
We know what success looks like!
Results: Case quality rose, cancellations reduced, time to session improved, CSAT improved, and business grew. Hundreds of hours a month of time were recovered to be used elsewhere.
Improved customer experience, visible and mature operations, and time back for leadership led to leaps in business development!
